公司发展战略转型的财务管理研究一以广东中电富嘉工贸有限公司摘要：2008年金融危机全球爆发后，全球的进出口行业受到严重的冲击，企业倒闭、工人失业、通货膨胀，而处在风口浪尖的专业外贸公司更是深受其害。从2008年开始，在国家对于进出口相关经济政策的不断适应调整以及国际上复杂多变的经济形势的背景之下，我国的专业外贸公司己经被推入竞争异常激烈的市场中，外贸公司迎来了最艰难的时期，因此，外贸公司在面对如此危机之下，如何根据自身优弱势进行调整适应或者直接进行战略转型以及转型后财务管理的问题成了一个值得探讨的研究。目前笔者所在的实习公司是1986年成立的外贸公司，在美国次贷危机爆发后，公司领导班子决定结合自身企业的特点、资源优势，谋求转型换业，目前己经基本转型成功，本文将重点探讨公司转型过程以及转型后财务方面的变动，再之就是目前依旧存在的问题及其应对建议。关键词：专业外贸公司，战略转型Study on the financial management of corporate strategictransformationAbstract:Since the global financial crisis broke out in 2008,the global import and export industry hasbeen severely impacted,with enterprises closing down,workers losing their jobs,and inflation.Moreover,the professional foreign trade companies at the forefront of the storm have been deeplyaffected.Since 2008,in the country to constantly adapt to import and export related economic policyadjustment and complicated international economic situation under the background of professionalforeign trade companies in our country has been pushed into the competitive market,foreign tradecompany ushered in the most difficult time,therefore,foreign trade companies in the face of such crisis,how to carry on the adjustment according to their own optimal weak adaptation or directly makestrategic financial management after the transformation,and transformation of the problem has becomea worth exploring research.At present the author's own practice company is foreign trade company,established since 1986,after the outbreak of the subprime crisis in the United States,the company leadership decided tocombine the characteristics of their own enterprises,resource advantage,seek transfommation in industry,success has been the basic transformation,this paper will focus on discuss its transformation processand changes of the financial aspects of after transformation,and there is still problems and deal withSuggestions.Keywords:Specialized foreign trade company,Strategic transformation目录第1章前言11.1研究背景和意义1.1.1外贸公司转型的背景分析11.1.2本课题的研究意义21.2文献综述.21.2.1国内研究…21.2.2国外研究…1.3课题研究方法和内容1.3.1研究方法…31.3.2研究内容…第2章专业外贸公司的定义及发展历史2.1专业外贸公司的定义2.2专业外贸公司的由来.…52.3专业外贸公司在中国的发展历程…5第3章国内专业外贸公司发展现状以及转型分析.3.1国内外贸公司的作用及发展现状.63.2对广东中电的宏观PEST环境分析…3.2.2经济环境(Economy)3.2.3社会环境(Society)3.2.4技术环境(Technology)73.3外贸公司战略转型的必要性…7第4章案例研究与分析94.1广东中电转型前的SWT0分析，94.2广东中电战略转型的选择.…114.3转型前后的各项对比…4.3.1贸易业务数据对比…4.3.3财务工作重心的转移…4.4作者对广东中电公司转型后的再思索.16第5章总结参考文献：…致谢19